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Data Analytics Services

Data Analytics

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Big Data analytics is the process of examining large and varied data sets -- i.e., Big Data -- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organisations make more-informed business decisions.

Big data analytics applications enable data scientists, predictive modelers, statisticians and other analytics professionals to analyse growing volumes of structured transaction data, plus other forms of data that are often left untapped by conventional business intelligence (BI) and analytics programs. That encompasses a mix of semi-structured and unstructured data -- for example, internet clickstream data, web server logs, social media content, text from customer emails and survey responses, mobile-phone call-detail records and machine data captured by sensors connected to the internet of things.


How it works and key technologies

  • Data management. Data needs to be high quality and well-governed before it can be reliably analyzed. With data constantly flowing in and out of an organization, it's important to establish repeatable processes to build and maintain standards for data quality. Once data is reliable, organizations should establish a master data management program that gets the entire enterprise on the same page.

  • Data mining. Data mining technology helps you examine large amounts of data to discover patterns in the data – and this information can be used for further analysis to help answer complex business questions. With data mining software, you can sift through all the chaotic and repetitive noise in data, pinpoint what's relevant, use that information to assess likely outcomes, and then accelerate the pace of making informed decisions.

  • Hadoop. This open source software framework can store large amounts of data and run applications on clusters of commodity hardware. It has become a key technology to doing business due to the constant increase of data volumes and varieties, and its distributed computing model processes big data fast. An additional benefit is that Hadoop's open source framework is free and uses commodity hardware to store large quantities of data.

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