WHY TO CHOOSE SOCIAL MEDIA MARKETING COMPLETE GUIDE - DEVI NANDA
Social media marketing or commonly known as SMM is one of the biggest tool any marketer has.
Since the dawn of The Internet, marketers online are actively searching for the most productive marketing platform which could give them the leverage over their audience. After the launch of Social media platforms, digital marketers are even more active and thirsty for trending social media platform. Someone who nails the trending social media properly, definitely leverages a lot out of it.
Before diving deep, let me tell you some basics of online marketing: (read more about Digital Marketing Here)
WHAT IS ENTERPRISE MOBILITY?
- The main motive of online marketing is “reach”
- The people whom we target on the Internet are called “audience”
- An account is necessary on any platform to market
- Primarily two ways of targeting is there: organic posts, ads
- Targeting: Picking the right audience for the campaign by selecting audience while setting up the campaign.
Although the most famous way of marketing is Search Engine Marketing also called SEM. The reason behind this is quite simple, any person searching for anything on any search engine(Google, Bing, Yahoo etc)already knows what he is looking for. This makes it quite obvious that a person who finds our page is already looking for a product or service same as our’s.
Why Social Media Marketing Is Important:
As we found out in the section above, people in SEM are already looking for a solution to their problem and it’s easy to convert them into a lead. Now think for a while, how many times have you been to any Social Media Platform looking for a service or a product. Never, Right? Then why are Social Media Platforms still important and Digital Marketers like me are constantly moving towards Social Media. The reason is, or I should say the reasons are:
FIRST :IT’S CHEAP, Exactly, marketing on Social Media Platforms are way cheaper than Search Engine marketing, the reason being the same as before, less interested audience.
SECOND: Bigger Reach: The reach in Social media is quite big, sharing a content on any Facebook group itself gives a very large audience, if people find the content good or engaging then they start sharing the content and within no time it gets viral and gets a much wider audience, that too FREE. Both the reasons above are more than enough to understand why marketers are crazy about Social Media Marketing.
Psychology Of Social Media Users:
Everybody on social Media are there for a single reason, FUN!!
People share their posts, read other people’s posts, get in touch with distant friends, everything people do on social media simply defines the human psychology that, people take some time out of their hectic day to relax and have some fun through Social Media.
The big question which arises here is that, why will anyone care to buy something, engage with your product or simply WORK when they are thinking of having FUN.
Just think for a while, the people who use Social Media are also consumers when they are out of social media. Now marketing something on Social Media after targeting people who have interest in product like yours is simply giving people an opportunity to have FUN while they are WORKING or WORK while having FUN, notice that we have changed a person’s WORK into FUN by showing his routine searches from Google on his favorite time pass Social Media platform’s newsfeed.
Who wouldn’t like it!!
Chances Of Success: PRIETY HIGH, isn’t it!
How To Leverage Social Media:
As we discussed earlier audience on Social Media are not there to buy, but are there to have fun. Before selling anything to them, we must have a targeted audience i.e; a specific group of people who are ready to buy our service or product.
Creating a group of people on social media platforms like Facebook group, Facebook page, Twitter followers,Iinstagram followers and then publishing content on our profile/page ensures that only people who are interested or have shown interest earlier are the audience of our post. In this case people are already a part of our regular posts and are engaging with our posts on a regular basis, there is also a high chance that these people will also respond positively to our new marketing campaign.
For a paid campaign, usually the organic audience is left behind as we don’t want to spend money on those whom we can target organically. Hence the audience is new, now the biggest challenge for any Social Media Marketing campaign is to find the right audience. While setting up a campaign on any social media platform we get an option to select the audience whom we want to target for our ads, the ads are shown to only those whom we select, hence selecting the right audience for any campaign is the most vital part of any campaign.
Some options for audience selection in Campaign settings:
- Target Location
- Location to exclude
- Monthly income
- Occupation(in LinkedIn)
- Time to show add
By using the options above we can select a targeted audience for any of our campaigns, which allows us to leverage most out of our ads. This also makes it very vital to select the audience wisely.
High Performing Social Media Platforms:UR ENTERPRISE MOBILITY SERVICES INCLUDE:
Selecting the right Social Media platform is also a very vital part. One must think wisely before putting money and effort on the platform, some top performing Social media platforms are:
Things to think before choosing any social media
If you are going to invest your money through paid ads or just your hard labor on any Social Media platform, you must think of multiple factors before going forward with SMM.
- Where are people actually looking for services like yours
- What type of Information are they looking for (could be pdf, a sample, a demo)
Here is a checklist you must go through before selecting right Social Media Platform:
- Is the Social Media platform currently trending
- Are the people in the Platform already available on groups
- How hard is it to make authority
- Can Links be provided regularly
- How often are people expected to leave the platform to visit your website.
With this blog we have covered a lot of ground, we have learnt:
- What is Social Media Marketing
- Common terms in Social Media Marketing
- Why SMM should be chosen over SEM
- Why you should do Social Media marketing
- Psychology Of Social Media Users
- Which are the effective Social Media platforms
- Which One you should go for